No. 42 (2015)
Artículos

A case study of the Mexican avocado industry based on transaction costs and supply chain management practices

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  • Jaime Arana Coronado,
  • Jos Bijman,
  • Onno Omta,
  • Alfons Oude Lansink
Jaime Arana Coronado
Colegio de Postgraduados
Bio
Jos Bijman
Wageningen University
Bio
Onno Omta
Wageningen University
Bio
Alfons Oude Lansink
Wageningen University
Bio
DOI: https://doi.org/10.24275/ETYPUAM/NE/422015/Arana
Published June 11, 2015
Keywords
  • product standardization,
  • supplier partnership,
  • information exchange,
  • collaboration,
  • Persea americana Mill
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Abstract

The present study is based on transaction cost economics and supply chain management to analyze how the adoption of supply chain management practices in the Mexican avocado industry reduces the transaction costs between producers and packers. Two sources of information are used: interviews from different stakeholders and reviews of documents. Conclusions show that the adoption of three practices, product standardization, supplier partnership, and information exchange, has been a solution when challenges such as enhancing quality, obtaining reliable supply, and coordinating supply and demand conditions, are faced in a supply chain.
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